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Best Beauty Secrets of 2013

Gossip Girls

Dear Audrey,

You’ve shared a lot of information with us this year - can you recap some of your favorite ideas?

Absolutely! First of all let me say that on behalf of all of us at Westside Beauty Supply, thank you for a wonderful year. We’ve loved meeting all of you and hope that over the course of last year, you enjoyed the articles we’ve been sharing. Here are some of my favorite articles from 2013, along with some things to look forward to in the coming year. Please don’t forget to drop by and say hello at any of our locations—we would love to help you out with any of your beauty and hair issues. Remember all of our Sales Reps are Industry Professionals and have the answers you need. Happy New Year.

Hair Care

Playing with Color

You can pay a lot of money to get your hair professionally colored. Learning to take care of it so the color lasts is important. This article details the importance of using products specifically formulated for color-treated hair and explains why heat could be the reason your color fades.

Thinning Hair Care

Thinning hair is a concern for many people. Nioxin has 6 “Systems” for hair loss in their line, as well as a line for dandruff. As overwhelming as it sounds, picking the right one is easy. Read on for more on how to pick the right product!

Curly Hair Care

There are a ton of new products available for Curly hair these days. Here we start at the beginning referencing the book Curly Girl: The Handbook (by Lorraine Massey) of DevaCurl fame. From how to handle your curls to what products to use, you’ll find your answers here.

How to Buy Styling Tools

There are so many appliances to choose from these days, it’s hard to know where to turn when you want curls, waves or straightened hair. In this article we dive in head first and learn about the specific features in curling wands, flat irons and hair dryers.

Skin and Makeup

What is a BB Cream?

Here we explain the origins of the BB cream along with its benefits and how to select the correct one for you. Be sure to drop in to one of our stores and ask one of our Industry Professionals to help you select the correct one for your skin type.

There’s more to beautiful skin that just cleansing and Moisturizing.

Learn about some more important steps to keeping your skin fresh and beautiful. The importance of using masks, serums and exfoliation is discussed in this article by our Capitola Esthetician. Don’t forget, we now have a new Esthetician working out of our Scotts Valley store. Come in on a Friday or Saturday for a skin care consultation with Esthetician Denise Gorham—you’ll be glad you did!


Mineral Makeup vs Non-Mineral Makeup

A simple bullet list makes it easy for you to figure out the differences between mineral makeup and non mineral makeup. Westside Beauty Supply offers several mineral makeup and non-makeup lines to choose from, all high quality and well priced.


False Eyelash Tutorial

Just for some fun, think about trying false eyelashes this year. It’s easier than you think if you follow this simple tutorial.

But Wait There’s more!

There are loads more Ask Audrey articles on our website. Click here to see the entire collection. If you’d like to have your beauty question answered, click here and Ask Audrey yourself. We’ll do our best to answer your question during the coming year.

Wishing you a joyous New Year,

and the Staff and Owners of Westside Beauty Supply

Have a beauty related question? We'd love to hear it, and so would our readers. Email your questions to

We’d love to help.

If you don't have a stylist or esthetician you work with, give us a call and we'll set up an appointment to help you with your skin-care or hair-care products. We have several make-up artists that are happy to help you find new colors and techniques that make you feel beautiful. Letting us know when you are coming in will ensure we can give you all our attention. This is a free service, and there is no obligation to buy our products.


Disclaimer: This newsletter is a compilation of many voices and is not necessarily a single person. We have done our best to represent the subject matter as thoroughly as possible, but we make no guarantees. Please use this newsletter as only one of several sources, as it contains both facts and opinions.