Santa Cruz
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The Naked Truth
About Mineral Makeup

Dear Audrey,

What’s the story with Mineral Makeup? Is it really better for you?

Here at Westside Beauty HQ, we have extensive first-hand knowledge of all things mineral! Let me give you a better idea of what to look for when shopping for mineral-based beauty products.

Let me start out by saying that all mineral makeup lines are not created equal.

Just like any specialty product, there will always be companies capitalizing on a trend by producing products that say they are “comparable” to professional products. Don’t be fooled. Many drugstore brands load their mineral products up with cheap ingredients like talc, waxes, palm oil, synthetics and other detriments. These ingredients are harmful to your skin, respiratory system, and the environment.

Westside Beauty is proud to carry pure mineral makeup brands like gloMinerals and bareMinerals. They use only natural ingredients with a focus on health and beauty. They are also PETA-approved and offer equally as responsible skincare lines that compliment their cosmetics beautifully.

Now let’s get to the GOOD stuff! Here are the pros to using professional minerals.

Natural ingredients with benefits

Formulas that contain SPF help combat sun damage, age spots and slow the effects of the damaging rays of the sun. Antioxidants help restore the skin at a cellular level to help reverse signs of aging.

Produced ethically

bareMinerals and gloMinerals have transparency through their supply chains and promise that none of their products, or the ingredients used to manufacture them, are ever tested on animals.

Mineral makeup is great for all skin types

These formulas are dermatologist tested and recommended for those with sensitive skin and other issues like rosacea, or eczema. They are also noncomedogenic, so they will not clog your pores. This is especially important if you have acne or acne-prone skin.

Stop by one of our locations for a free consultation!

Our associates will help you find the perfect foundation and discuss other great mineral-based products and natural skin care options to compliment your skin.

Warmly,

Audrey

Have a beauty related question? We'd love to hear it, and so would our readers. Email your questions to


We’d love to help.

If you don't have a stylist or esthetician you work with, give us a call and we'll set up an appointment to help you with your skin-care or hair-care products. We have several make-up artists that are happy to help you find new colors and techniques that make you feel beautiful. Letting us know when you are coming in will ensure we can give you all our attention. This is a free service, and there is no obligation to buy our products.

 

Disclaimer: This newsletter is a compilation of many voices and is not necessarily a single person. We have done our best to represent the subject matter as thoroughly as possible, but we make no guarantees. Please use this newsletter as only one of several sources, as it contains both facts and opinions.