This was a question that I heard from a customer in one of the stores. Organic shampoo? I’m aware of what organic means at the grocery store, or at least I think I am, but I had no idea what it meant in a shampoo or beauty product. So, I did some research. Here is what I found out.
The term “organic” as it applies to food is regulated by the US Department of Agriculture, which has a set of standards that are uniform for all foods with the label “Certified Organic”. Cosmetics and other beauty supplies (shampoo) are regulated by the US Food and Drug Administration. Currently, USDA standards for organic are much more lenient. This means that an “organic” beauty product may have water infused with organic plants, but still has the same synthetic ingredients and preservatives as non-organic products. For more information, visit Organic Consumers Associates.
We as consumers really want gentle products for ourselves, gentle farming practices, environmentally sustainable products, or something along those lines. So, I’ve put together some information that focuses on different aspects of sustainability. I challenge you to ask yourself what it is that is really important to you, as a consumer, when you are shopping for beauty products. Is it organic ingredients? Animal testing practices? Packaging or carbon footprint? Below are some options for these and more concerns.
No Animal Testing |
Privately Held Corp* | Made in USA | Eco-Friendly Packaging |
MOP KMS Kenra Original Sprout Joico Bare Minerals Dermalogica Paul Mitchell Crome Enjoy AG Deva Curl Colure Abba |
Kenra Original Sprout Enjoy AG Too Faced KMS Paul Mitchell Moroccan Oil Colure Dermalogica |
Dermalogica Original Sprout Joico Alterna Deva Curl Mailibu Hair Care Enjoy Abba |
KMS Kenra Pureology Original Sprout Joico Colure Dermalogica |
Sulfate Free |
Vegan | Organic Ingredients | Toxic Aware* |
Crome Colure Kenra Pureology Original Sprout Deva Curl Enjoy |
Pureology Original Sprout ABBA Deva Curl Colure |
MOP Pureology Alterna Original Sprout Colure |
Original Sprout Colure AG Deva Curl |
*Toxic Aware means that ingredients are picked for health reasons, not just performance.
*Privately Held Corp means that the original owners are still steering the company and not stockholders.
Here are some other interesting facts I learned about some of these companies. Paul Mitchell was the first company to oppose animal testing in our industry. They also fund the planting of trees to offset the carbon emissions of their Tea Tree brand. They have their own Awapuhi farm in Hawaii that is sustainably farmed and solar powered.
Enjoy is still a privately held company. However, 30% of the company stock is employee owned through their Employee Stock Ownership Program.
Since 2008, AG has built a school each year for girls in Africa. Moroccan Oil also promotes education in Morocco, is fair trade, and practices sustainable harvesting of the Argan forest.
Joico installed two wind turbines at its Geneva, NY facility making it the only professional hair care line that is generating its own power on-site. They also have a program where they offset their other carbon footprinting.
This is by no means a perfect list, or a complete list. Some of this information was harder to find than you might think. I may have left out an aspect that you would find really important. This is a start, however, to conscious shopping in the beauty industry. As it turns out, our industry does have a soul.
Let me know if there is something important to you not mentioned here. Hopefully, we can grow this list and add more companies as they become more aware. As always, thank you for shopping with us.
Have a beauty-related question? We'd love to hear it, and so would our readers. Email your questions to Westside Beauty Supply.
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If you don't have a stylist or esthetician you work with, give us a call and we'll set up an appointment to help you with your skin-care or hair-care products. We have several make-up artists who are happy to help you find new colors and techniques that make you feel beautiful. Letting us know when you are coming in will ensure we can give you all our attention. This is a free service, and there is no obligation to buy our products.