Santa Cruz
(831) 459-8450
(831) 479-1026


*Mix and match selected brands! Any size. While Supplies last. Discount applies to item of lesser or equal value. Cannot be combined with any other offers. Sale ends Oct. 17, 2018.


In-store BOGOs not available online, instead,
use code BEAUTY25 to receive 25% OFF your entire online order!


How to Condition Fine Hair

Conditioning fine hair

Dear Audrey,

I have really fine hair that is color treated. Conditioners make my hair go limp and flat but if I don’t use them my hair gets really dry. What can I do to balance this out?

Great question, and yes, we hear this, see this, and feel this all the time. Read on!


Now available at our
Santa Cruz and Capitola stores
and Online!

  • We now carry the full line of bareMinerals products at our Santa Cruz and Scotts Valley stores.

  • Our highly skilled staff can help you find just the right shades for you.

  • We know you love bareMinerals so much that we will honor ALL bareMinerals promotions!*

bareMinerals Makeup utilizes naturally derived minerals to give you exceptional long-lasting coverage, breathable lightweight wear, rich pigmentation with creamy blendability, and broad-spectrum UVA/UVB sun protection.

Come in today for your free consultation with one of our Beauty Experts and see just how original, natural and good you can be!

* Show us the promotion and we'll match it!

Salon Services with Benefits!

Receive 20% OFF
your entire product purchase

on the same day of your service
with any of our stylists and estheticians.

We’ve closed our Scotts Valley Location

We closed the doors on our Scotts Valley store Jan 29, 2018. Please visit us at our other locations in Santa Cruz and Capitola, or shop online and let us deliver right to your door!

Thank you for being our customer and shopping locally.

Westside Beauty Supply is a locally owned business in Santa Cruz County. With three convenient locations, Westside Beauty Supply fulfills all your beauty needs. Come see our large selection of:

  • Professional hair care products like Redken, Biolage, Pureology, Enjoy, Paul Mitchell, Matrix, and Moroccanoil

  • Hair color and color accessories from L'oreal, Satin, Clairol and Schwarzkopf

  • Professional skin care products like Dermalogica, Murad, and glo Skin Beauty

  • Make-up from glo Skin Beauty, bareMinerals, and Blinc

  • Nail colors and accessories include OPI, CND and ORLY

  • Hair accessories and hair appliances

  • Professional waxing products like Gigi and Berins, and more!


Westside Beauty Supply is also a full-service salon with professional stylists and estheticians. We offer free make-up consultations. Call for an appointment, we accommodate walk-ins when we can.

We pride ourselves on customer service. We have successfully served our customers for over 30 years, and hope to continue serving you. Thank you for shopping in our stores.

Patrick Bingham

Back to top