Santa Cruz
(831) 459-8450
Scotts Valley
(831) 438-6254
(831) 479-1026

In STORE events

Any size. Selected brands only. While Supplies last. Discount applies to item of lesser or equal value. Cannot be combined with any other offers.

BOGOs not available online, instead use code BEAUTY25 to receive 25% off your ENTIRE order.


Get Pretty—Fast!

Pretty Feet

Dear Audrey, I’m on the go constantly and do not have a lot of time for complicated beauty routines. How can I make myself look fresh and polished in a jiffy?

Deadlines, meetings, softball games, and office visits…oh my!

Let’s face it, sometimes you can’t even find the time to shave your legs, let alone create a masterpiece on your head, face, and fingers.  Here are a few of my favorite quick and simple solutions to get pretty, fast!


For heat free waves on dry or damp hair

Apply Sun Bum Beach Formula Sea Spray throughout. Divide the hair into a few large sections and twist them as you roll them into loose buns. Secure loosely with metal-free hair elastics to avoid dents. You can do the night before or at the start of your morning routine if you are not comfortable sleeping on it. Let the hair down and run your fingers through it to separate the waves. Finish with a light mist of Kenra Perfect Medium Hairspray for support. If you are frizzy, take a small dab of Big Sexy Hair Style Sexy Hair Slept In Texture Crème on your fingertips and work it in small sections around the roots and crown. You can also try loose braids for messy texture using the same method. The result should give you some great volume and texture.

Need to wash? Don’t fret!

Redken No Blow Dry Just Right Cream Air Dry Styler —created for those times you cannot dry and comes in 3 formulations for all hair types. Just towel dry, apply and air dry!


For a “better that natural” look apply a quick base with multiple benefits like bareMinerals Complexion Rescue Tinted Hydrating Gel Cream. It’s a total overachiever combining the benefits of a BB (beauty balm) and CC (color correcting) cream with SPF all in one product that leaves you with a smooth base and a dewy finish. Swipe a little color on your cheeks with blush from gloMinerals and a quick coat of mascara.  Stick with something low maintenance on your lips that will keep them quenched like bareMinerals Pop of Passion Lip Oil-Balm and you’re good to go!


A quick buff and shape with a Flowery 6-Pack all in one buffer file will give your nails a healthy shine and prevent splits. You can also try applying a coat of OPI Nail Envy nail treatment. It dries fast and gives your nails a glossy finish while it treats.



Vita Liberta Spray Tan

VITA Liberata spray tan is an all-natural professional spray tan that applies quickly and easily. It uses certified organic botanicals such as aloe vera, raspberry, hydrolyzed silk and more. It has zero smell and dries on contact.

Call for an appointment with one of our
specially trained experts.
(831) 438-6254

Before your appointment: Client Prep

Salon Services with Benefits!

Receive 20% OFF your entire product purchase on the same day of your service with any of our stylists and estheticians.


Now available at our
Capitola and Scotts Valley locations
and Online!

  • We now carry the full line of bareMinerals products at our Capitola and Scotts Valley stores.

  • Our highly skilled staff can help you find just the right shades for you.

  • We know you love bareMinerals so much that we will honor ALL bareMinerals promotions!*

bareMinerals Makeup utilizes naturally derived minerals to give you exceptional long-lasting coverage, breathable lightweight wear, rich pigmentation with creamy blendability, and broad-spectrum UVA/UVB sun protection.

Come in today for your free consultation with one of our Beauty Experts and see just how original, natural and good you can be!

* Show us the promotion and we'll match it!



Westside Beauty Supply is a locally owned business in Santa Cruz County. With three convenient locations, Westside Beauty Supply fulfills all your beauty needs. Come see our large selection of:

  • Professional hair care products like Redken, Biolage, Pureology, Enjoy, Paul Mitchell, Matrix, and Moroccanoil

  • Hair color and color accessories from L'oreal, Satin, Clairol and Schwarzkopf

  • Professional skin care products like Dermalogica, Murad, and glo therapeutics

  • Make-up from glo minerals, bareMinerals, and Blinc.

  • Nail colors and accessories include OPI, CND and ORLY

  • Hair accessories and hair appliances

  • Professional Waxing products like Gigi and Berins, and more!


Westside Beauty Supply is also a full-service salon with professional stylists and estheticians. We offer free make-up consultations. Call for an appointment, we accommodate walk-ins when we can.

We pride ourselves on customer service. We have successfully served our customers for over 25 years, and hope to continue serving you. Thank you for shopping in our stores.

Patrick Bingham

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