Santa Cruz
(831) 459-8450
(831) 479-1026


We’ve closed our Scotts Valley Location

We closed the doors on our Scotts Valley store Jan 29, 2018. Please visit us at our other locations in Santa Cruz and Capitola, or shop online and let us deliver right to your door!

Thank you for being our customer and shopping locally.


*Any size. Selected brands only.May not be combined with any other offer. While supplies last. Sale ends Feb. 28, 2018.

Online Sale

Seasonal Scalp Wellness

Dear Audrey,

I have never in my life had dandruff but my scalp is flakey this winter and it’s embarrassing. Do you have any recommendations?

Yes! I totally understand and am here to help! The changing of the seasons can be stressful for your skin. Read more!


Now available at our
Santa Cruz and Capitola stores
and Online!

  • We now carry the full line of bareMinerals products at our Santa Cruz and Scotts Valley stores.

  • Our highly skilled staff can help you find just the right shades for you.

  • We know you love bareMinerals so much that we will honor ALL bareMinerals promotions!*

bareMinerals Makeup utilizes naturally derived minerals to give you exceptional long-lasting coverage, breathable lightweight wear, rich pigmentation with creamy blendability, and broad-spectrum UVA/UVB sun protection.

Come in today for your free consultation with one of our Beauty Experts and see just how original, natural and good you can be!

* Show us the promotion and we'll match it!

Salon Services with Benefits!

Receive 20% OFF your entire product purchase on the same day of your service with any of our stylists and estheticians.



Westside Beauty Supply is a locally owned business in Santa Cruz County. With three convenient locations, Westside Beauty Supply fulfills all your beauty needs. Come see our large selection of:

  • Professional hair care products like Redken, Biolage, Pureology, Enjoy, Paul Mitchell, Matrix, and Moroccanoil

  • Hair color and color accessories from L'oreal, Satin, Clairol and Schwarzkopf

  • Professional skin care products like Dermalogica, Murad, and glo Skin Beauty

  • Make-up from glo Skin Beauty, bareMinerals, and Blinc

  • Nail colors and accessories include OPI, CND and ORLY

  • Hair accessories and hair appliances

  • Professional waxing products like Gigi and Berins, and more!


Westside Beauty Supply is also a full-service salon with professional stylists and estheticians. We offer free make-up consultations. Call for an appointment, we accommodate walk-ins when we can.

We pride ourselves on customer service. We have successfully served our customers for over 30 years, and hope to continue serving you. Thank you for shopping in our stores.

Patrick Bingham

Back to top