The Best in Haircare

SHUGA™ IS THE INTELLIGENT CHOICE. Pure, natural, sulfate-free ingredients are delivered into the hair using nanotechnology, which improves hair appearance and is up to seven times more effective in the delivery of functional ingredients into individual hair fibers.

At Your Service

Stylists and aestheticians are available in our stores and by phone to answer questions and help you pick out the best products for you.


In-store BOGO 50% OFF

*Any size. Selected brands only. While supplies last. Discount applies to item of lesser or equal value. Cannot be combined with any other offers. Discounts good through Oct. 28, 2020.


Come on In! We’re open!

Monday - Friday

We’re Back!

Indoor Salon Appointments

Cuts, color, highlights —and more! Call to make an appointment or to check for walk-in availability.

(831) 479-1026

Outdoor haircuts

Beauty Your Way

Your safety and satisfaction are important to us! For local shoppers, we’re offering the following options for ordering and pick-up at the store.

When coming to the store, please wear a mask and observe physical distancing guidelines. Thank you!


Monday - Friday

Shop in our store!

We’re following COVID-19 safety guidelines in our store to ensure your well-being. If you prefer, we'll gladly answer questions and fill your order while you wait outside. 

Call in your order and pick-up at the store:
(831) 479-1026

Place your order online and pick-up at the store:

Pre-pay and choose the shipping option, Pick-up @ Capitola when checking out online. Leave a note in your order of when you would like to pick up during our store hours.

Our Santa Cruz Location is Permanently Closed


20% OFF Everything

*Online only. While Supplies last. Free shipping is based on total after discount. Sale ends Oct. 31, 2020. Thank you for playing it safe for everyone by shopping online!


Be Simply Bewitching

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Covering Gray

I have sporadic gray hairs – like 10 or 20. How do I cover them? I don’t want to get the…

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False Eyelashes

How to Apply False Eyelashes

Dear Audrey, I love the look of false eyelashes, but I’m afraid to try using them at home—they look so difficult…

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Seasonal Scalp Wellness

Dear Audrey, I have never in my life had dandruff but my scalp is flaky this winter and it’s embarrassing. Do…

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How to Condition Fine Hair

Dear Audrey, I have really fine hair that is color treated. Conditioners make my hair go limp and flat but if…

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What to do if you can’t go to the salon!

Here are some beauty DIY Dos & Don’ts to consider until our salons open again. Hair Color   Already TCB yourself?…

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How to Buy Styling Tools

Styling tools, like curling irons, blow dryers, or flat irons, have a large disparity in price, depending on where you are…

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