The Best in Haircare

SHUGA™ IS THE INTELLIGENT CHOICE. Pure, natural, sulfate-free ingredients are delivered into the hair using nanotechnology, which improves hair appearance and is up to seven times more effective in the delivery of functional ingredients into individual hair fibers.

SHOP SHUGA

At Your Service

Stylists and aestheticians are available in our stores and by phone to answer questions and help you pick out the best products for you.

STYLIST SPECIALS

CAPITOLA STORE NEWS

Come on In! We're open!

UPDATED STORE HOURS:
As the status of COVID-19 in Santa Cruz County evolves, please check our business hours before making a trip.

Monday - Friday

10:00 AM - 6:00 PM

Saturday

10:00 AM - 5:00 PM

Sunday

10:00 AM - 4:00 PM

NOW OFFERING

Outdoor Salon Haircuts

Call to make an appointment or to check for walk-in availability.

(831) 479-1026

IN-STORE SPECIALS

*Any size. Selected brands only. While supplies last. Discount applies to item of lesser or equal value. Cannot be combined with any other offers. Discounts good through Aug. 5, 2020.

Beauty Your Way

Your safety and satisfaction are important to us! For local shoppers, we’re offering the following options for ordering and pick-up at the store.

When coming to the store, please wear a mask and observe physical distancing guidelines. Thank you!

GET DIRECTIONS

UPDATED STORE HOURS:
As the status of COVID-19 in Santa Cruz County evolves, please check our business hours before making a trip.

Monday - Friday

10:00 AM - 6:00 PM

Saturday

10:00 AM - 5:00 PM

Sunday

10:00 AM - 4:00 PM

Shop in our store!

We’re following COVID-19 safety guidelines in our store to ensure your well-being. If you prefer, we'll gladly answer questions and fill your order while you wait outside.

Call in your order and pick-up at the store:
(831) 479-1026

Place your order online and pick-up at the store:

Pre-pay and choose the shipping option, Pick-up @ Capitola when checking out online. Leave a note in your order of when you would like to pick up during our store hours.

SHOP ONLINE

Our Santa Cruz Location is Permanently Closed