Shuga products

The Best in Haircare

SHUGA™ IS THE INTELLIGENT CHOICE. Pure, natural, sulfate-free ingredients are delivered into the hair using nanotechnology, which improves hair appearance and is up to seven times more effective in the delivery of functional ingredients into individual hair fibers.


At Your Service

Stylists and aestheticians are available in our stores and by phone to answer questions and help you pick out the best products for you.


We're opne!


Monday - Saturday

Beauty Your Way

Your safety and satisfaction are important to us! For local shoppers, we’re offering the following options for ordering and pick-up at the store.

When coming to the store, please wear a mask and observe physical distancing guidelines. Thank you!


Shop in our store!

We’re following COVID-19 safety guidelines in our store to ensure your well-being. If you prefer, we'll gladly answer questions and fill your order while you wait outside. 

Call in your order and pick-up at the store:
(831) 479-1026

Place your order online and pick-up at the store:

Pre-pay and choose the shipping option, Pick-up @ Capitola when checking out online. Leave a note in your order of when you would like to pick up during our store hours.

Our Santa Cruz Location is Permanently Closed


*Online only. While Supplies last. Free shipping is based on total after discount. Sale ends May 30, 2020. Thank you for playing it safe for everyone by shopping online!


What to do if you can’t go to the salon!

Here are some beauty DIY Dos & Don’ts to consider until our salons open again. Hair Color   Already TCB yourself? Shop Color here. Missing a salon appointment? Don’t be tempted by box dyes at grocery stores and pharmacies. They are full of harsh metallic salts and trying to remove them can be next to…

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