WESTSIDE BEAUTY SUPPLY

PRODUCTS + SERVICES + ALL YOUR BEAUTY NEEDS IN ONE PLACE

Je Veux professional

An advanced natural hair product line that captures nature's secrets to maximize healthy look & feel.

Argan Oil • Neem Oil • Oblepicha Oil • Minerals

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The Best in Haircare

SHUGA™ IS THE INTELLIGENT CHOICE. Pure, natural, sulfate-free ingredients are delivered into the hair using nanotechnology, which improves hair appearance and is up to seven times more effective in the delivery of functional ingredients into individual hair fibers.

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B & D PRIVATE COLLECTION

Bestseller!

Reverse the clock with pure plant stem cells, antioxidant vitamins A, C & E, & Hyaluronic acid.

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stylist

At Your Service

Stylists and aestheticians are available in our stores and by phone to answer questions and help you pick out the best products for you.

STYLIST SPECIALS

IN-STORE SPECIALS

* Excluding All-Nutrient and Lakmé Professional Hair Color. While supplies last, may not be combined with any other offer.

ONLINE DEAL

Shop Online 25% OFF EVERYTHING

In-store BOGOs not available online, instead,
use code BEAUTY25 to receive 25% OFF your entire online order!

FEATURED PRODUCTS

bareMinerals ClayMates Be Bright and Be Firm Face Mask Duo

FiberTech Lady Pomp Medium Hold Crystal Clear Styling Pomade

Shuga Dressy Mist

Je Veux Leave In Mask

glo Skin Beauty Pumpkin Enzyme Scrub

Manic Panic Amplified Temporary Spray Hair Colors

ColorProof BioRepair-8 Anti-Aging Scalp & Hair Therapy Kit

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Join our mailing list and we'll send you monthly DEALS and notifications of special events ONLY available to our Preferred Customers

Connect With Us

ASK AUDREY:

Multi-Masking

How to Condition Fine Hair

How to Wash Your Hair —the Right Way

Change Your Tone!

Spring Clean or Fling?

Summertime Beauty Tips

Do You Know Your Skin Type?

Hairbrush Makeover

The Naked Truth About Mineral Makeup

Seasonal Scalp Wellness

GREAT SELECTION
We carry thousands of professional salon products available to the public. Many are exclusive lines that the big box stores can't get!
SHOP CONFIDENTLY
We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.
CUSTOMER SERVICE
We are a REAL family owned business & working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.
REAL SUPPORT
Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.
LOCALLY OWNED
We have been serving the Santa Cruz area for over 30 years and promise to provide the same impeccable service online and off.