Shuga products

The Best in Haircare

SHUGA™ IS THE INTELLIGENT CHOICE. Pure, natural, sulfate-free ingredients are delivered into the hair using nanotechnology, which improves hair appearance and is up to seven times more effective in the delivery of functional ingredients into individual hair fibers.


At Your Service

Stylists and aestheticians are available in our stores and by phone to answer questions and help you pick out the best products for you.


20% OFF Everything Online

*Online only. While Supplies last. Free shipping is based on the total after discount. Thank you for playing it safe for everyone by shopping online!



*Any size. Selected brands only. While supplies last. Discount applies to item of lesser or equal value. Cannot be combined with any other offers. Sale ends April 21, 2021


Beauty Your Way

Your safety and satisfaction are important to us! For local shoppers, we’re offering the following options for ordering and pick-up at the store.

When coming to the store, please wear a mask and observe physical distancing guidelines. Thank you!

Shop safely in our store!

We’re following COVID-19 safety guidelines in our store to ensure your well-being. If you prefer, we'll gladly answer questions and fill your order while you wait outside.

Place your order online and pick it up at the store:

Pre-pay and choose the shipping option, Pick-up @ Capitola when checking out online. Leave a note in your order of when you would like to pick it up during our store hours.

Call in your order and pick it up at the store:
(831) 479-1026

We’ll ship to you! And, you’ll get FREE Shipping on orders over $20 after discount.

Store Hours

Monday - Friday

Our Santa Cruz Location is Permanently Closed

Get Deals ONLY Available to Subscribers

Join our mailing list and we'll send you monthly DEALS and notifications of special events ONLY available to our Preferred Customers.

Connect With Us