WESTSIDE BEAUTY SUPPLY

PRODUCTS + SERVICES + ALL YOUR BEAUTY NEEDS IN ONE PLACE

Je Veux professional

An advanced natural hair product line that captures nature's secrets to maximize healthy look & feel.

Argan Oil • Neem Oil • Oblepicha Oil • Minerals

The Best in Haircare

SHUGA™ IS THE INTELLIGENT CHOICE. Pure, natural, sulfate-free ingredients are delivered into the hair using nanotechnology, which improves hair appearance and is up to seven times more effective in the delivery of functional ingredients into individual hair fibers.

B & D PRIVATE COLLECTION

Bestseller!

Reverse the clock with pure plant stem cells, antioxidant vitamins A, C & E, & Hyaluronic acid.

At Your Service

Stylists and aestheticians are available in our stores and by phone to answer questions and help you pick out the best products for you.

STYLIST SPECIALS

IN-STORE SPECIALS

*In stores only. Any size. Mix and match all brands excluding All-Nutrient and Lakmé professional hair color and appliances. Discount applies to item of lesser or equal value. Cannot be combined with any other offers. While Supplies last. Discounts good through Dec. 24, 2019

ONLINE DEAL

*Online only. While Supplies last. Free shipping based on total after discount. Sale ends Dec. 31, 2019.

Join Our Mailing List

Join our mailing list and we'll send you monthly DEALS and notifications of special events ONLY available to our Preferred Customers.

Connect With Us

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Holiday Gift Giving

Holiday Shopping Guide for 2019

We’re stocking some amazing beauty and personal care gifts perfect for friends and family! There is nothing greater than the feeling…

Checking scalp

Seasonal Scalp Wellness

Beauty products

Spring Clean Your Beauty Supplies

Apple Cider Vinegar for skin and hair

Apple Cider Vinegar (ACV) for Your Hair

Thinning hair

The Skinny on Fine and Thinning Hair

applying makeup

The Naked Truth About Mineral Makeup

boy-lice

Back To School —and Dreaded Head Lice

Summer Beauty Tips

Summertime Beauty Tips

Be Simply Bewitching

Be Simply Bewitching

False Eyelashes

How to Apply False Eyelashes

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Aging Gracefully

We carry thousands of professional salon products available to the public. Many are exclusive lines that the big box stores can't get!

We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

We are a REAL family owned business & working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

We have been serving the Santa Cruz area for over 30 years and promise to provide the same impeccable service online and off.