Shuga products

The Best in Haircare

SHUGA™ IS THE INTELLIGENT CHOICE. Pure, natural, sulfate-free ingredients are delivered into the hair using nanotechnology, which improves hair appearance and is up to seven times more effective in the delivery of functional ingredients into individual hair fibers.


At Your Service

Stylists and aestheticians are available in our stores and by phone to answer questions and help you pick out the best products for you.


We're Open

Welcome back to our store and salon!

We are very excited to reopen our storefront and salon! We know with this excitement, for some it’s mixed with uncertainty. We have been working hard to implement new procedures with our store staff and independent salon professionals to ensure that we provide products and services safely. I would like to take this time to…

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*Any size. Selected brands only. While supplies last. Discount applies to item of lesser or equal value. Cannot be combined with any other offers. Discounts good through July 8, 2020.

Beauty Your Way

Your safety and satisfaction are important to us! For local shoppers, we’re offering the following options for ordering and pick-up at the store.

When coming to the store, please wear a mask and observe physical distancing guidelines. Thank you!



Monday - Saturday

Shop in our store!

We’re following COVID-19 safety guidelines in our store to ensure your well-being. If you prefer, we'll gladly answer questions and fill your order while you wait outside. 

Call in your order and pick-up at the store:
(831) 479-1026

Place your order online and pick-up at the store:

Pre-pay and choose the shipping option, Pick-up @ Capitola when checking out online. Leave a note in your order of when you would like to pick up during our store hours.

Our Santa Cruz Location is Permanently Closed



*Online only. While Supplies last. Free shipping is based on total after discount. Sale ends July 31, 2020. Thank you for playing it safe for everyone by shopping online!


Beauty products

Spring Clean Your Beauty Supplies

With the “Kondo” craze in full effect, and the turn of a new year. I thought it would be helpful to…

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Summer Beauty Tips

Summertime Beauty Tips

Summertime… and the livin’ is easy… Make it so with helpful tips and tricks to keep you looking your best all…

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Summer and Your Hair

As the weather gets warmer, our daily patterns begin to change, giving most of us more time in the sun and…

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Curly Hair Care

Over the Christmas holiday, one of our hair lines – DevaCurl – bundled a book called Curly Girl: The Handbook (by Lorraine Massey) with one…

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How to Condition Fine Hair

Dear Audrey, I have really fine hair that is color treated. Conditioners make my hair go limp and flat but if…

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What to do if you can’t go to the salon!

Here are some beauty DIY Dos & Don’ts to consider until our salons open again. Hair Color   Already TCB yourself?…

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